{"title":"Paula’s Choice","description":"","products":[{"product_id":"paula-s-choice-2-bha-liquid-exfoliant","title":"Paula’s Choice 2% BHA Liquid Exfoliant","description":"\u003cdiv class=\"card__header\"\u003e\n\u003ch2 class=\"card__title heading h3\"\u003eDescription\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card__section\"\u003e\n\u003cdiv class=\"rte text--pull\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe #1 product worldwide + cult favorite, this gentle leave-on exfoliant with salicylic acid quickly unclogs pores, smooths wrinkles, brightens and evens out skin tone.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eClears \u0026amp; minimizes enlarged pores\u003c\/li\u003e\n\u003cli\u003eBHA (beta hydroxy acid) sheds built-up layers of skin\u003c\/li\u003e\n\u003cli\u003eFluid, lightweight texture absorbs quickly \u003c\/li\u003e\n\u003cli\u003eUse up to twice daily after cleansing \u0026amp; toning skin\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch4\u003e\u003cspan class=\"large3\"\u003eWhy is it different?\u003c\/span\u003e\u003c\/h4\u003e\n\u003cdiv class=\"Html__HtmlWrapper-sc-1qeeh0z-0 gLXCkT medium2 format normalcase\"\u003e\n\u003cp\u003eA unique leave-on formula that’s gentle enough for daily use on all skin types. Exfoliates dead skin cells while clearing pores for a more even, radiant tone, plus visibly reduces fine lines and wrinkles to reveal remarkably smoother, younger-looking skin. This exfoliant has an optimal pH range of 3.2–3.8.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cdiv id=\"shopify-section-template--25655795548292__main\" class=\"shopify-section\"\u003e\n\u003csection data-section-id=\"template--25655795548292__main\" data-section-type=\"product\" data-section-settings='{\n  \"showShippingEstimator\": false,\n  \"galleryTransitionEffect\": \"fade\",\n  \"enableImageZoom\": true,\n  \"zoomEffect\": \"outside\",\n  \"enableVideoLooping\": false,\n  \"productOptions\": [\"Size\"],\n  \"infoOverflowScroll\": true,\n  \"isQuickView\": false\n}'\u003e\n\u003cdiv class=\"container container--flush\"\u003e\n\u003cdiv class=\"product-block-list product-block-list--small\"\u003e\n\u003cdiv class=\"product-block-list__wrapper\"\u003e\n\u003cdiv class=\"product-block-list__item product-block-list__item--description\"\u003e\n\u003cdiv class=\"card\"\u003e\n\u003cdiv class=\"card__section\"\u003e\n\u003cdiv class=\"rte text--pull\"\u003e\n\u003cdiv class=\"Html__HtmlWrapper-sc-1qeeh0z-0 gLXCkT medium2 format normalcase\"\u003e\n\u003ch4\u003e\u003cspan class=\"large3\"\u003eWhat does it do?\u003c\/span\u003e\u003c\/h4\u003e\n\u003cp\u003eSkin becomes dull, dry and congested when dead skin cells build up on its surface. Beta hydroxy acid (BHA, also known as salicylic acid) mimics the natural exfoliation process of younger skin by helping it shed extra layers while unclogging and clearing pores.\u003c\/p\u003e\n\u003ch3\u003eHow to use\u003c\/h3\u003e\n\u003cp\u003eGently apply using fingers or a cotton pad over entire face and neck, including the eye area (avoid lash line and eyelids) after cleansing and toning. Do not rinse.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eStart slowly\u003c\/strong\u003e: Apply every other day and note skin's response. Then use up to twice daily. For daytime, always finish with SPF 30+. For nighttime, follow with the rest of your routine.\u003c\/p\u003e\n\u003cp\u003eIf you have a salicylate allergy, check with your physician before using any products that contain salicylic acid.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"shopify-section-template--25655795548292__1719692566c09e7cf6\" class=\"shopify-section\"\u003e\n\u003cdiv class=\"container\"\u003e\n\u003cdiv id=\"shopify-block-ASGxiZ0NwYm41SXpke__judge_me_reviews_review_widget_HgcLcA\" class=\"shopify-block shopify-app-block\"\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv id=\"judgeme_product_reviews\" class=\"jdgm-widget jdgm-review-widget jdgm--done-setup-widget\" data-product-title=\"Paula’s Choice 2% BHA Liquid Exfoliant\" data-id=\"6583291871364\" data-product-id=\"6583291871364\" data-entry-point-url=\"https:\/\/cdn.shopify.com\/extensions\/f36ba63f-5801-4427-ba69-a6684abb53ee\/judge-me-reviews-69\/assets\/review_widget.js\" data-manifest-url=\"https:\/\/cdn.shopify.com\/extensions\/f36ba63f-5801-4427-ba69-a6684abb53ee\/judge-me-reviews-69\/assets\/manifest.json\" data-entry-key=\"review-widget\/main.js\" data-block-id=\"ASGxiZ0NwYm41SXpke__judge_me_reviews_review_widget_HgcLcA\" data-widget-name=\"review_widget\" data-impressions-tracked=\"true\" data-views-tracked=\"true\"\u003e\n\u003cdiv class=\"jdgm-rev-widg\" data-updated-at=\"2025-08-08T15:35:25Z\" data-average-rating=\"4.64\" data-number-of-reviews=\"14\" data-number-of-questions=\"0\" data-image-url=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0373\/8317\/6324\/products\/Paula_s_Choice_2_BHA_Liquid_Exfoliant_30ml.png?v=1738662382\"\u003e\n\u003cdiv class=\"jdgm-rev-widg__header\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"BF Makeup","offers":[{"title":"30ml","offer_id":45816625889455,"sku":null,"price":5500.0,"currency_code":"PKR","in_stock":true},{"title":"118ml","offer_id":45816625922223,"sku":null,"price":9000.0,"currency_code":"PKR","in_stock":true},{"title":"236ml","offer_id":45816625954991,"sku":null,"price":15000.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0676\/1247\/5567\/files\/3_978a3150-62d0-480a-a8c7-d4f3d91695dc.jpg?v=1756184983"}],"url":"https:\/\/bfmakeup.pk\/collections\/paula-s-choice\/skin-care.oembed","provider":"BF Makeup","version":"1.0","type":"link"}